OUR ETHOS

The brand works with the profound vision of promoting Indian meticulous art forms which are struggling to survive these days due to the apaced shift natural and inclusive system to man made processes in the complete design vertical. The brand realises the detachment to the process these days with the rat race of result oriented ways of living ruthless and unthoughtful consumption patterns. At the core of the brand is the urge to bring back the authentic close to heart and empowering ways of slow working where the process is as important as the outcome. Where each garment has a story and acknowledgement of the makes attached to it. With a warm work environment the brand feels is responsibility towards the team members without whom this journey is incomplete and the mother nature from which it takes its each and every resource.We as a brand try to be legit and mindful of our each step working with honesty, transparency and inclusiveness. Our ethics also strongly revolve around the ever evolving women of today who are our muse to change, voice and opinion.The struggles they face and still how gracefully they come out is what keeps us also going as we feel gratified designing for them , where each style represent someone’s expression, mood and a will to wear what they feel like and not what others want them to see wearing.